Youtube looking to take a bite out of the Twitch audience.

Moderator: Jere

Post Reply
User avatar
Posts: 50428
Joined: Thu Jun 01, 2006 8:22 pm
Location: World -1
Has thanked: 129 times
Been thanked: 594 times

Youtube looking to take a bite out of the Twitch audience.


Post by Valigarmander » Sun Jun 14, 2015 2:45 pm
YouTube is to launch a dedicated site and app for gaming in an attempt to take on Amazon-owned streaming service Twitch.

Twitch allows gaming fans to watch and interact with live broadcasts of others playing games.

Google - which owns YouTube - is understood to have made a bid for Twitch last year, only to be beaten by Amazon's $970m (£620m) offer.

The search giant said the service would launch later this summer.

In a blog post, YouTube Gaming product manager Alan Joyce said: "On YouTube, gaming has spawned entirely new genres of videos, from let's plays, walkthroughs, and speedruns to cooking and music videos. Now, it's our turn to return the favour with something built just for gamers."

The Let's Play trend has proven particularly popular. Channels that demonstrate how to build environments in "sandbox" game Minecraft command views into the hundreds of millions.

Advertising revenue is shared between the broadcaster and YouTube. Like Twitch, YouTube also allows for a "tip jar" function for viewers to send money to the broadcaster.

Mr Joyce said YouTube Gaming would provide an area on YouTube fenced off from the rest, so that "typing 'call' will show you [video game] 'Call of Duty' and not [pop song] 'Call Me Maybe'."

YouTube Gaming will consist of 25,000 individual game portals which bring together all the activity around each title on a single page.

Google will be hoping the new services will lure gamers away from rival Twitch which currently dominates the market for live online broadcasting. Around 12 billion hours of live gaming are watched on the site every month.

Another competitor, Steam Broadcasting, caters to PC gamers but is less popular.

YouTube Gaming's launch will initially just be in the US and UK.

User avatar
New! Tazy Ten
Posts: 29299
Joined: Thu Sep 14, 2000 1:00 am
Location: Flipping a Switch
Has thanked: 24 times
Been thanked: 72 times


Post by New! Tazy Ten » Sun Jun 14, 2015 3:03 pm

We'll see where this goes. Could go anywhere, really.

User avatar
Posts: 141145
Joined: Thu Apr 22, 1999 11:42 pm
Location: St. Upidtown
Has thanked: 7 times
Been thanked: 54 times


Post by Shane » Sun Jun 14, 2015 6:47 pm

So Twitch... with copyright strikes. Google will need to come up with a clear way to differentiate itself to make it worth the risk.
Competition is a good thing. It's a chance to crush people.

User avatar
Posts: 22939
Joined: Mon May 28, 2001 1:00 am
Location: full time jail


Post by LOOT » Sun Jun 14, 2015 6:51 pm

probably set up a LOT of partnerships and have to redo their ad revenue system better

even though it feels much easier to watch a stream over Youtube than to have to go through twitch for me

User avatar
Posts: 23775
Joined: Wed Jan 28, 2004 2:00 am
Location: noiɈɒɔo⅃
Been thanked: 126 times


Post by X-3 » Sun Jun 14, 2015 7:52 pm

Are people going to start spamming Tengus?

User avatar
Posts: 28886
Joined: Thu Jun 08, 2000 1:00 am
Location: California, U.S.A
Has thanked: 810 times
Been thanked: 60 times


Post by I REALLY HATE POKEMON! » Sun Jun 14, 2015 8:06 pm

If they make an app for gaming consoles then maybe. The only reason I ever check out streams is I can do so via Vita.

Post Reply

Return to “Computer Gaming & Tech”